Define assigned market, implement marketing strategies and develop sales plan utilizing available resources to effectively penetrate the assigned payer, physician, hospital markets for all products and services Assign and manage available sales resources to support sales and marketing strategies and meet planned objectives Demonstrate proficiency in the development and implementation of large group and individual presentations for targeted providers that cover all aspects of the Obstetrical Home Care service sales Manage patient specific reimbursement issues within established Account Executive guidelines in conjunction with the Reimbursement Department Conduct joint calls with clinical staff to develop strong customer relations with providers and payers Facilitate a team relationship and communicate among sales, operations, clinical, and administrative personnel to achieve common area goals and objectives Facilitate reporting and tracking on sales activities and develop forecasts on sales potential for Regional Vice President Complete formalized training and maintain current clinical, product, and market dynamics knowledge. Maintain awareness of competitor's activities through review of information from the field and Corporate Work with established expense guidelines to maximize return on investment Conduct job functions in a manner that promotes a high level of customer service to both internal and external customers Develop provider accounts and assigned payer relationships to generate revenue Develop and implement strategies to increase market share through identification of targeted providers Coordinate marketing efforts with other resources including Area Clinical Services Directors and Regional Managed Care Directors