Social Media Specialist

Notice: This job posting has closed. The information presented below is for historical reference only.

Piedmont Airlines

Full-Time
Closes on Friday, April 26, 2024

Job Description

We can’t wait to share our passion for aviation with you! Join a team that works hard, cares for each other and offers plenty of opportunities to grow.

At Piedmont Airlines, our strength is the way we deliver industry-leading service to our customers and airline partners. To continue our standard of excellence, Piedmont is seeking a motivated, reliable team member to join our team as the Social Media Specialist within the Corporate Communications Department. The primary responsibility of the position is to develop creative content, promotional ideas, and grow Piedmont’s presence throughout our social media channels. This role will work alongside a creative and diverse team to use creativity in helping to drive strong engagement and organic growth of all social marketing mediums.  Excellent candidates will have extensive writing and editing experience, enjoy strategizing and bringing new ideas to the table.  This position reports to the Director, Corporate Communications.

Essential Duties:

  • Oversee Piedmont’s social media channels including LinkedIn, Twitter, Facebook, Instagram by creating and updating social media posting schedules, replying to comments, and engaging with followers

  • Develop and implement a corporate social media strategy

  • Monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules

  • Measure and analyze social media return on investment (ROI)

  • Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy

  • Coordinate and collaborate with other departments within the organization to help support and promote their recruiting and hiring events 

  • Elevate Piedmont’s brand through the use of social media influencers and internal brand ambassadors

  • Source and create communications content, design, and copy for print, websites, and social media

  • Travel to Piedmont locations across the country to network with employees and share their stories throughout our social channels to increase company pride  

  • Update our internal and external websites, contact lists

  • Identify and evaluate opportunities for new forward-thinking communication channels across the company

 

Job Qualifications and Competencies:  

  • Two (2) years of social media and/or communications experience

  • Creative thinker and strong writer

  • Excellent knowledge of social media platforms

  • Understanding of social media metrics, analytics, and impressions

  • Knowledge of Associated Press style for writing and editing

  • Proficient in Microsoft Office

  • Proficient in Adobe Illustrator, InDesign, and Premier Pro

  • Ability to handle multiple assignments, work under pressure and meet deadlines

Preferred Qualifications:       

  • Bachelor’s degree in English, Journalism, Communications, Public Relations, New Media Studies, or another relevant field

  • Airline industry experience or knowledge

  • Google Analytics

Work Environment:      

  • Standard office environment, use of telephones, computers, and other office equipment

  • Some travel is required

  • May be required to work some weekends, holidays

 Physical Requirements:     

  • Occasional lifting up to 25 pounds

  • Frequent stooping, bending, kneeling, walking

The above statements provide a brief description of the general nature of work performed and are not intended to be a complete list of responsibilities, duties, and skills required for this position. Duties and expectations are subject to change as needed.

Employment is contingent upon a clear driving record, 10-year Criminal History Records Check, and drug screen as required. We also require proof of high school or GED completion. Minimum 18 years of age.

Benefit package includes paid training, holiday pay, 401(k), vacation, and family travel on the American Airlines network.  Medical and dental available.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. ​

In addition to a competitive salary, we offer performance-based bonuses and relocation packages, subject to company policy and performance metrics.

Full-Time 40 Piedmont Airlines
Social Media Specialist - 127339